One of the very first social networking sites that I have enjoyed is Multiply. But, it doesn’t seem to have the same pull as MySpace or Facebook. In spite that, I know a few people who are using Multiply actively. In fact, some of them are using it as a commercial platform, as some of its built-in features lend to ecommerce.
If you’re thinking of ways to monetise Multiply, here are some ideas*:
1) Use Market Feature – This has to be the most obvious built-in ecommerce feature of Multiply. Basically, when you sign-up for a Multiply account, you get a section on your Multiply site called “Market”. There, you can add products that you wish to sell – just upload photos, add a description, and include other details like pricing and categories. I know some users who build a full online store using this function. However, one drawback is that it doesn’t really have a shopping cart or built-in payment system. You have to arrange this yourself, either by finding ways to incorporate something like Paypal links to your market listings or coming up with alternative payment systems.
2) Create Affiliate-Linked Reviews – Another built-in feature of Multiply is a section called ‘Reviews’. It pretty much does what it says — you can write reviews of just about anything. Some people then review books, music, and other products – and add affiliate links to their reviews.
3) Write Other Affiliate-Linked Posts – As long as you don’t overdo the affiliate linking, you can actually add affiliate links to Multiply’s ‘Links’ section or even write-ups on the ‘Blog’ section. Just make sure you also include other interesting content for your contacts. Otherwise, you might just be seen as a spammer.
4) Create Gift Items for Sale – If you upload photos on your Multiply account, you can easily turn them in to gift items such as photo books, calendars, cards, and prints through Multiply’s Shop. Once you have such items available, you can sell them – anywhere you want (including your ‘Market’ section on Multiply!).
* Please note that you must always check the Terms and Conditions of the site before following any of these ideas.
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